“PENKI PER DIENĄ” campaign goal is to make eating five fruit or vegetables a day a habit. The ad focuses on presenting food as visually appealing. Association “Baltic Agriculture and Business” exercises this initiative based on three-year European Union program “Raising awareness of EU fruit and vegetables in Lithuania.

Director: Laurynas Valkiūnas

DOP: Jonas Žaliūnas, Laurynas Mataitis

Producers: Laurynas Mataitis, Matas Vainauskas


  •   5 January 2017

  •   Agency:

    Fabula Hill+Knowlton Strategies

  •   Client:
    European Union Initiative “5 per day”